Commercial strength for your hotel: on-property or across your systems.

Need immediate sales impact on the floor, or want to transform your CRM and sales processes into a well-oiled machine? I support hotels through direct interim management or focused workflow optimization. No fluff—delivering faster response times, more corporate business, and structured efficiency.

+40%

Faster lead follow-up through automated workflows

< 2 Hours

Average response time on corporate RFPs & MICE inquiries

15+ Years

Commercial experience across hotel management & openings

100%

Hands-on execution directly on the hotel sales floor

Proven implementation and optimization experience with leading CRM platforms:

How I help hotels grow

Practical solutions for higher revenue, streamlined workflows, and clarity for your sales team.

CRM & Workflow Automation

Turn fragmented databases into a high-converting sales engine. I configure your CRM so your team saves hours on admin and never drops a warm lead.

  • Deep experience with HubSpot, Salesforce, SuperOffice, and Pipedrive

  • Automated proposal tracking and follow-up triggers

  • Clear management dashboards and reliable forecasting

Interim Sales Management

 

Immediate commercial power on the hotel floor. Zero ramp-up time, laser-focused on winning B2B contracts, corporate RFP tenders, and MICE groups.

  • 15+ years of frontline commercial hotel experience

  • Active negotiation on high-value corporate accounts and RFPs

  • On-the-job coaching and performance training for sales teams

Hotel Openings & Repositioning

A structured head start in the corporate market. I help new and rebranded hotel concepts execute a smooth commercial launch and a faster B2B ramp-up.

  • Sharp Go-to-Market and corporate sales strategies

  • Direct access to an established network of event planners and bookers

  • Complete commercial setup (tools, processes, distribution) ready before opening day

Proven results in the field

Corendon Apartments

Interim Sales Management & Repositioning

The Challenge

:Launching, commercializing, and repositioning Corendon Apartments in the corporate market, establishing B2B distribution, securing long-stay contracts, and speeding up lead response.

The Approach
  • Built the commercial value proposition and B2B distribution strategy from the ground up.

  • Re-architected the CRM (Pipedrive) and internal workflows to systematically capture and follow up on corporate and extended-stay leads.

  • Spearheaded proactive B2B outreach and negotiated preferred corporate partnerships.

The Result

  • A successfully positioned apartment concept with healthy occupancy in the corporate and extended-stay segments.

  • Inbound lead response time reduced from 24+ hours to < 2 hours.

  • A structured, scalable CRM system left in place for the permanent sales team to build upon.

Hotel Jakarta Amsterdam

Hotel Opening & MICE Pipeline Development

The Challenge

Introducing a new sustainable hotel concept into a competitive market, aiming for a swift commercial ramp-up and a robust MICE pipeline.

The Approach
  • Designed and executed a proactive B2B sales and distribution strategy during pre-opening.

  • Immediately activated an existing network of corporate bookers, PCOs, and MICE intermediaries.

  • Built streamlined sales workflows for handling group, meeting, and event inquiries.

The Result
  • A leading position in the Amsterdam hotel landscape from the opening phase.

  • A consistently strong MICE and group pipeline throughout the ramp-up period.

  • Long-term preferred supplier agreements secured with key corporate accounts.

Bob W

B2B Scalability & Corporate Sales

The Challenge

Accelerating corporate account acquisition and structuring contract management for an innovative, tech-driven short-stay and aparthotel brand.

The Approach
  • Built and managed a proactive corporate RFP and tender strategy targeting international business travelers.

  • Streamlined lead funnels and sales processes to shorten the sales cycle.

  • Led targeted B2B outreach and relationship management with corporate travel managers and relocation partners.

The Result
  • Rapid growth in contracted corporate accounts and direct partnerships.

  • A solid, scalable B2B commercial framework supporting international expansion.

  • Consistently higher occupancy from high-margin direct corporate channels.

“Pascal completely transformed how we approach CRM and sales workflows. Our sales teams operate significantly more efficiently and extract much more value from the pipeline. An absolute must for any hotelier looking to scale commercially!"

Niels Brugman, Sales Director, Corendon Hotels 

Ready to optimize your hotel’s commercial performance?