A strong commercial head start for new and rebranded hotel concepts.

Direct impact, zero ramp-up time.

From pre-opening strategy to a high-performing B2B sales engine. I help hotels and serviced apartments secure a structured market launch, accelerate their B2B ramp-up, and build a commercial foundation that delivers from day one.

Why commercial hotel openings get delayed

During an opening or rebranding, 95% of the focus naturally goes toward construction, interior design, staffing, and operations. As a result, the commercial foundation is often left behind:

  • The opening date is approaching fast, but corporate contracts and the MICE pipeline are still empty.

  • Systems (CRM, PMS, and quoting tools) don't talk to each other.

  • The sales team has to reinvent the wheel on opening day.

Lestari Hospitality ensures your commercial engine runs at full speed before your first guest ever checks in.

THE APPROACH: 4 PHASES TO A HIGH-PERFORMING SALES ENGINE

Phase 1: Commercial Strategy & Positioning
  • Go-to-Market Plan: Defining the optimal B2B segment mix (Corporate, MICE, Leisure, Extended Stay).

  • Pricing & Contract Structure: Establishing corporate rate frameworks, RFP strategies, and clear MICE terms.

  • Value Proposition: Translating your unique concept into a compelling offer for business decision-makers.

 

 

Phase 2: Tech Stack & CRM Implementation
  • System Setup: Selecting, configuring, and tailoring your CRM (HubSpot, Salesforce, SuperOffice, or Pipedrive) specifically for hotel operations.

  • Workflow Automation: Building automated quotation flows, traceable lead follow-ups, and reminders.

  • Management Dashboards: Setting up real-time pipeline visibility, conversion tracking, and forecasting for leadership and revenue management.

 

 

Phase 3: Network Activation & Proactive Outreach
  • Market Introduction: Pitching your property directly to an active, warm network of corporate travel managers, event planners, PCOs, and booking agents.

  • RFP & Tender Management: Competing for and securing key corporate contracts.

  • Preview Events & Site Inspections: Organizing exclusive hard-hat tours and pre-opening previews for key accounts.

 

 

Phase 4: Sales Team Structure & Coaching
  • Commercial SOPs: Clear workflows for incoming requests, option management, and account nurturing.

  • On-the-Job Coaching: Training the team on rapid lead response times (< 2 hours), negotiation tactics, and pipeline discipline.

  • Smooth Handover: Handing over a well-oiled sales machine to your permanent team once operations are fully up and running.

 

 

PROVEN TRACK RECORD

Hotel Jakarta Amsterdam: Developed the pre-opening corporate sales strategy, set up MICE distribution channels, and secured preferred supplier status with leading corporate accounts.

Corendon Apartments: Repositioned and launched the B2B long-stay proposition, including a complete CRM rebuild and streamlined sales workflows

Bob W: Drove B2B scalability and contract management for an innovative, tech-driven hospitality brand.

WHY WORK WITH LESTARI HOSPITALITY?

15+ Years in Hotel Openings: Experienced with pre-opening dynamics and pressure; laser-focused on actions that drive immediate commercial impact.

Direct Access to Decision-Makers: Skip slow cold outreach; introduce your property directly to an established B2B network.

Commercial Sales Meets Modern Tech: Beyond pitching clients, I ensure your back-end tools and workflows are optimized for speed and conversion.

Hands-on Execution: No 80-page advisory reports—just direct action, system setup, and measurable execution on the floor.

Planning an opening or commercial repositioning?

Don't leave your commercial ramp-up to chance. Book a no-obligation orientation call to review your project timeline, tech stack, and commercial opportunities.